CONTENTS
1. Introduction
2. Perspective
of Business plan
3. Target
Market
4. Product
Categories
5. Benefits
of the Product
6. International
perspective of Business
7. Entry
and exit point of India and china
8. Immigration
Point
9. Challenges
of the business
10. Oppurtunities
of the business
11. Recommendations
12. Conclusion
13. Recommendations
Bibliography
Introduction
The construction of the
highways and other infrastructures can helps in economic growth. The business
we can expand is of electronic goods, kitchen utensils and plastic ware,
readymade garments and footwear and fast consumption goods like food and other
beverages. We can import clothes, electronic items and foods from India, China
and Bangladesh and well as import some of our goods like foods, shoes, carpets,
clothes etc to other countries. Investors have transacted in emerging markets
since the dawn of global trade. But over recent years, two key motivations have
crystallized for many buyers: access to markets and access to raw materials. (EY) . I would like to
choose Rudraksha as a product to be taken into export to other countries for
now I would like to extend my market up to China and India.
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Rudraksha
meaning—the eye of Rudra [Shiva] is considered to be the
most potent manifestation of the Cosmic Force. Hence Rudraksha is
the object of veneration and also the source to reach the higher self.
Rudraksha is often believed to symbolize the link between the earth and the
heaven. These beads are the seeds of the Rudraksha fruit obtained from
Rudraksha trees. The Rudraksha tree
is botanically known as ELAEOCARPUS GANITRUS ROXB. Its English name is
UTRASUM BEAD TREE.
Rudraksha is the seed
of a particular tree species which usually grows at a certain altitude in the
mountains – mainly in the Himalayan region. Unfortunately, most of these
trees were used to make railway sleepers, so there are very few of them
remaining in India. Today, they are mostly found in Nepal, Burma, Thailand or
Indonesia. They are there in some parts of the Western Ghats in South India,
but the best quality ones come from a certain altitude in Himalayas because
somehow the soil, atmosphere, and everything influences it. These seeds have
a very unique vibration. Usually, the big beads are not so vibrant. The
smaller the bead the more vibrant it is.
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Rudraksha trees
are mostly found in South Eastern Asian Islands of Java, Sumatra, Borneo,
Bali, Iran, Java, Timor (Indonesia) and parts of South Asian Kingdom of
Nepal. Around 70% of the Rudraksha
trees are found in Indonesia, 25% in Nepal and 5% in India. Considered a major stress reliever, reducing
circulatory problems and of course as the best beads, the berry (Elaeocarpus
Ganitrus) was first spotted in Indonesia and is now grown in Nepal and
Hardware. However, because it is expensive, clinical research of its medicinal
properties has not been possible, often resulting in the berry being
subjected to esoteric mumbo jumbo.
There are clefts called Mukhi on the surface
of the beads. The number of Mukhi on the surface of aRudraksha
beads helps in determining its quality. According
to the number of Mukhi the Rudraksha bead ranges from single face to a
several faced bead. Asians have used Rudraksha beads traditionally. Asian
Yogis and Monks found that merely wearing the Rudraksha beads gave them
astonishingly tremendous amount of tranquility, concentration that helped
them meditate for a long period of time with spectacular control over their
mind.
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Prespective
of my Rudraksha plan
Past
Perspective on my Business planning
As a entrepreneur of
the international business I would consider the industry history as for now I
have research on the demand of the rudraksha beads, Hindu people worship them
as a part of Shiva(god) whereas, in the youth it also has come up with new
fashion trend. especially while taking about china and Tibet market coverage I
would like to clarify recently the market of rudraksha has been called for the
fashion not for the worship purpose in China which makes me amazed the way they
have inquired us about the rudraksha.
Future
Perspective on Business Planning
As we already know the
demands and the supply can only forecasted I would like to show the future
perspective of my business planning. I as a international business student saw
a lot of happenings in the country and in the global market as a whole. About
estimating the sales I would like to target the people of fashion and who
worship Lord shiva. I see the unique selling point of our country is lord Shiva
main home is considered to be Himalayas of Nepal and my Rudrakhsa is from Nepal
so it has one very unique selling point to others.
Present
perspective on Business planning
Finally, I must be
engaged on putting my plans and efforts for the future into action. The present
as for the rudraksha is essentially involved with implementation and measuring
actual performance against what was predicted, so that the further improvements
can be made and rewards can be shared for good performance.
Therefore I would like
to see rudraksha beads as a very interesting and valid business plan as I have
shown of perspective of business plan I would like to further move on to
Border. As for the transaction I have to undergo through various trade
policies, practices and other things as a country.
Target
Market
India
As
for India it is a very big country
comparing to us so, for now I would like to target my market on those special
places where we can find the big temples of Mahadeva.people worship Mahadeva as
their deity god and often visit Temples like Mahadeva Temple at Itagi (or
Ittagi) in the Koppal
district, Karnataka, somnath temple, Maha kaleshwor,
Omkareshowr, kedarnath, Bhimashankar, kashi bishwanath, Trimbakeshawr.
China
Chinese markets like
Alibaba.com, Dhgate has been targeted to sell my rudraksha beads as for the
fashion trend with awareness of the benefits of the rudraksha to the people.
Product
categories to be sold as(rudraksha types)
Malas
Usually the beads are
strung together as a mala. Traditionally, they believe the number of beads
is 108 plus one. The extra bead is the bindu. There must always be a bindu to
the mala, otherwise the energy becomes cyclical and people who are sensitive
may become dizzy.
When you string them,
it is best that they are strung with either a silk thread or a cotton thread.
If you wear it with a thread then it is good to take care to change the thread
every six months. Otherwise one day the thread may snap and your 108 beads will
go all over the place.
Bracelet/
Earrings
As the fashion trend
bracelet and earrings can be used. If we
wear it with a thread then it is good to take care to change the thread every
six months.. When you string them, it is best that they are strung with either
a silk thread or a cotton thread.
A
shield against negative energies
It is also a kind of
shield against negative energies. It is possible for some people to use
negative energies to cause harm to someone else. This is a whole science by itself.
One Veda, the Atharvana Veda, is all about how to use energies to your
advantage and to someone else’s detriment. If somebody who has mastery over
this wants to use it, so many things – extreme suffering and even death can be
caused.
A rudraksha is a kind
of shield against this. You may think nobody will do negative things to you,
but it is not necessary that it should be targeted at you. Let us say somebody
did it to the person sitting next you, but he is not receptive to it. Now you
may get it because you are sitting next to him. It is just like when two people
are shooting at each other on the street, they do not intend to shoot you, but
you may get shot. Similarly these things also can happen.
Benefits
of rudrakhsa
·
Rudraksha is considered as incarnation
of Bhagwan Shiva. The person who wears Rudraksha possess always good health, is
respected by all and is capable of attracting everybody & any body.
·
Rudraksha is a very important and
mystical bead of Hindu Mythology & Meditation & Rishi Cult.
·
Rudraksha has a high profile in Tantrism
and spiritualism specially Nara gosha & Graha dosha.
·
Rudraksha worshipped as a source of good
luck, good health, prosperity, medical values, success, financial gains and for
eradication of evil forces.
·
Faceless Rudraksha ( Nirankara) is most
powerful.
·
One chaturmukha ( 4 faces) Rudraksha and
one shanmukha (6 faces) Rudraksha tied together with copper wire and wearing
with red thread as a (talisman) shiva shakti locket will improve the
attentiveness, memory growth, interest in studies, etc., Boon for studies and
aged, pandits, astrologers, leaders, etc.
·
For the bite of a Scorpion or other such
creatures panchamukhi Rudraksha can be rubbed on a grind stone with the juice
of a lemon and the paste applied on the affected spot. Pain will subside.
·
Those who takes the bath by keeping 9
(nine) Rudrakshas in water will get benefits equally to Ganga Jal Bathing and
energy gaining.
·
Rudraksha can be worn by any person
without the consideration of nation, religion, caste, sex, with full confidence
to get desired benefits in mandalam (40 days). One should wear the malas at all
times except sex time, going to burial grounds and ladies should not wear
during menstrual periods. It is also helps for longevity and avoids untimely
death.
·
One can wear first time Rudraksha on any
Monday, maa shivarathri, maha shivarathri, sun or moon eclipse and sankranthi
days, amavasya, poornima, etc.
·
Rudraksha mala with 108 beads is
purnamala, with 54 beads ARDHAMALA with 27 beads NAKSHATRA MALA, mala with 21
mukhis of Rudraksha is known as INDRA MALA which is very rare one.
·
At the time of wearing Rudraksha mala it
can be of honey or other colour but during the course of time all malas will
become black and hard due to the contact of fat containing sweat and yogaagni
of the human body.
·
In various countries of the world people
belongs to different religions are making their children to wear Rudraksha like
Talisman for the health protection and planetary problems and for higher
education.
·
Rudrakshamala is the best mala to wear
and for japa for perfect health than any other malas, Nepali Rudraksha mala is
the best and powerful.
International
Business perspective
The Evolution of
Nepal's International Boundary with China and India Like most of the countries
of the world, the existence of Nepal had been recognised even before the
international boundaries had been fully and finally established. Mention of
Nepal is found in the ancient history of both China and India. Nepal-China
boundary is as old as the history of the two countries, but in contrast to the
very ancient cultural, social, political and economic relations, Nepal-India boundary
has a comparatively recent origin and its present boundary demarcation and
delimitation took place after the Anglo-Nepal War of 1814-16. In contrast to
Nepal's boundary with India on three sides: west, south and east, the boundary
between Nepal and China lies in the north only..
The ruggedness of
Nepal-China boundary is clearly revealed by its length which is 1415
kilometres, while Nepal-India boundary which runs along three sides of Nepal is
only 1850 kilometers, 465 kilometers longer than Nepal-China boundary. The 1415
kilometre length of Nepal-China boundary is based on measurement in the maps (
for details on Nepal-China Boundary see Annex). If the actual measurement is
made on the ground along the slopes and ridges of the mountains, the length of
the boundary will be more than that indicated by the measurement in the maps.
So far as Nepal-India boundary is concerned, the mountainous portions of the
boundary lie in Sikkim State and Darjeeling district of West Bengal State in
the east, while rest of the boundary runs along the plains in the south and
along the Mahakali River in the west.
Issues
Trade
issues occasionally dominate and are a continuing theme of the international
scene: the global market, child labor and trade deficits. Some of the issues
are trade diversion as low cost suppliers of non-members replaced by high cost
suppliers among members, possibility of loss of skills, jobs, technology and
culture with structural change in the country, erosion in economic sovereignty
with domination of TNC and over exploitation of resources, relocation of
production. The foreign business can dominate our local business employ staffs
from their home countries thereby exploiting our employment opportunities.
The
Entry and Exit Points along the Nepal China Boundary
The Nepal-China border
is almost marked by the absence of settlement on either side. The number of
settlements along the proximity of border is 10 in Nepal and 18 in China. The
border settlements in Nepal are located in the districts of Humla, Rasuwa,
Sindhupalchok, Dolakha and Sankhuwasabha, and the settlements on the other side
of these districts also are located on Chinese side. The Gorkha district has no
border settlement, but has two settlements across its border with China.
One notable feature of
Nepal-China boundary is the complete absence of border check posts, except at
the Kodari border. Most of the border check posts are located at a distance of
more than one day's walk from the actual border on either side. The movement of
the border people living within a distance of 30 kilometres on either side of
the border has been regulated with the provision of multiple entry permits.. n
the revised Agreement, emphasis was laid on identifying areas of movement and
fixing of the exact settlements rather than the 30-kilometre distance on either
side. However, the survey for the identification of the specified locations of
movement for the border people has not yet been initiated.
. Under the protocol
signed and exchanged between Nepal and China on January 20,1963, the
contracting parties agreed to maintain and adopt necessary measures to prevent
the removal, damage or destruction of boundary pillars as far as possible, to
prevent the boundary rivers from changing their course and to make a joint inspection
of the entire boundary every five years. Accordingly, in 1979 a new agreement
was signed between the two countries after detailed mapping and demarcation of
the boundary.
The
Main Trade and Transit Points along the Nepal India Border
The development of
market towns took place along the Nepal India border, mostly near the Indian
railway heads since the early twentieth century. These towns along the Tarai
emerged as trade routes between Nepal and India with some trade points located
in the hills along border in the east and the west. The development of numerous
transit points emerged during different period after 1951. The following are
the mutually agreed main trade routes for trade between Nepal and India and
transit points for access to sea from Calcutta port.
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Agreed
routes for Mutual Trade
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Transit
points to Calcutta Port
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1.
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Pashupatinagar /
Sukhia Pokhari
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1.
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Sukhia Pokhari
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2.
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Kakarbhitta /
Naxalbari
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2.
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Naxalbari (Panitanki)
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3.
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Bhadrapur /
Galgalia
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3.
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Galgalia
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4.
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Biratnagar / Jogbani
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4.
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Jogbani
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5.
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Setobandha /
Bhimnagar
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5.
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Bhimnagar
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6.
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Rajbiraj / Kunauli
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7.
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Siraha, Janakpur /
Jayanagar
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6.
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Jayanagar
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8.
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Jaleswar /
Bhitamore(Sursand)
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7.
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Bhitamore
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9.
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Malangawa / Sonabarsa
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10.
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Gaur / Bairgania
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11.
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Birgunj / Raxaul
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8.
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Raxaul
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12.
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Bhairahawa / Nautanwa
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9.
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Nautanwa (Sonuali)
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13.
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Taulihawe / Khunwa
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14.
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Krishnanagar /
Barhni
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10.
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Barhni
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15.
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Koilabas / Jarwa
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11
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Jarwa
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16.
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Nepalgunj
/ Nepalgunj Road
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12.
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Nepalgunj Road
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17.
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Rajapur /
Katerniyaghat
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18.
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Prithivipur / Sati
(Kailali) / Tikonia
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13.
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Tikonia
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19.
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Dhangadhi /
Gauriphanta
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14.
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Gauriphanta
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20.
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Mahendranagar /
Banbasa
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15.
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Banbasa
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21.
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Mahakali / Jhulaghat
(Pithoragarh)
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22.
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Darchula/Dharchula
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Source:
Department of Customs, HMG/Nepal
There are all together
main customs posts along Nepal India and Nepal China borders with the
additional of 143 Choti Bhabsar (sub-customs posts). Nepal has transit treaty
with India only. .Nepal has established 3 dry ports on the Nepalese side for
the transport of goods directly to and from Calcutta port. They are in
Biratnagar, Sirshiya east of Birgung and Bhairahawa, and the dry port of
Sirshiya Hs provision of railway connection via Raxaul to Calcutta port.
Immigration
Points
The immigration points
along the Indo Nepal border for the entry and exit of nationals from the third
countries are:
Banbasa
Dhangadhi
Nepalganj
Bhairahawa (Sunauli)
Birhanj
Kakarbhita
There are only two
immigration points along the Nepal China border. They are Kodari with road
connections from Kathmandu and Nara Nangla in Humla with mule track from
Simikot. The border checkpost of Nara Nangla, however, lies several kilometres
south inside Humla. As for the immigration points along Nepal India border,
they are connected by road. Tribhuvan international airport in Kathmandu is the
only immigration point for foreingn nationals coming by air.
Risk
and Challenges for the Rudraksha for the international trade
·
Low availability of raw materials
·
Finding market in competitive world
·
Lack of skill man power
·
Lack of uniformity
·
In suffiecient promotional activities
done in favor to promote rudraksha products
·
Not been able to compete with the
technology based products from chiniese and Indian market
·
In efficient market information
·
Problems of brand recognition
·
In adequate government policies and
regulations
·
Low customer awareness.
Oppurtunities for the Rudraksha in
perspective from Nepal
·
Growing international demand
·
Income and employment generation
·
Gradual tariffs reduction in regional
market particularly in Bhutan and Bangladesh
·
Possibility to improve labor
productivity and workers attitude.
·
Recent speedy development in Nepal, India
and Bhutan has increased the market prospect.
Recommendations/what should be done
to promote Rudraksha
·
Facilitate Nepal’s participation in
specialized international trade and fairs
·
Organizer buyer seller meetings
regularly
·
Undertake market research periodically
and disseminate findings
·
Should introduce various programs to
encourage other people who want to be involve in the export of Rudraksha.
·
Encourage strategic alliance with other firm’s
collaboration between Nepalese and other foreign importers.
Conclusion
Rudraksha
mukhi Can also be used according to please Astrology planet.
Rudraksha is god shiva himself ,so without astrology can be also used to Please
and make happy to God shiva .God Shiva is also known as Supreme leader of all
planet,Rashi(Zodiac sign) .Rudraksha is used 90 % to worship and Wearing as god
shiva blessing as locket rather than Astrology. Rudraksha mukhi(type) detail
can also Can be learn detailly for Each Planet , Each Rudraksha Mukhi
Represent God shiva Along with Different Hindu god/goddess. So in Type or mukhi
Rudraksha there is direct Residential(Presence) of God shiva along with
Different god/Goddess. This is why I think the idea of exporting Rudraksha
will work in India and China.
Bibliography
ReplyDeleteThanks for sharing this wonderful post with us.Rudraksha has tremendous power and it is known after the name of Lord Shiva.Rudraksha is very famous and it has great place in our life.
8 mukhi nepalese rudraksha
8 mukhi price
Im,
ReplyDeleteI provide various types of rudraksha, I'm from Kebumen, Central Java, my WhatsApp; + 6285227071512, Triyono